Social media is obviously more than just opening and maintaining a Facebook, Twitter or LinkedIn account (although that’s the starting-point, of course). Because what would be the use of all this data if you couldn’t even consult it and deploy it for further purposes?
No use at all.
This is why it is important for you also to invest in social media monitoring: the tracking and analysing of different expressions of views and (re)actions in the social media. Because this information is invaluable to marketers: they can use it to detect new trends and so approach new customers.
What insights can you gain using social media monitoring?
- Sentiment: are negative or positive things being said about my brand?
- Volume: how large is the public that is talking about my brand? And how does this compare with my competitors?
- Influentials: who is talking about my brand?
- Sources: where are people talking about my brand?
Of course, there are dozens of different tools for obtaining this data. We like to sit down with you to decide together which tool suits your budget and general strategy best. Feel free to contact us for more information. Using the contact button below or ... through social media, of course!