It just hit the store shelves or even a scoop – a few weeks before the product in question will be launched – we give journalists a chance to test or taste your brand new product. With a bit of luck, the first articles and reports will appear when the product will be launched! We could of course send the item to the journalists but often the client deliberately chooses to do a sampling tour. This means we personally deliver the item to the editorial boards. In this way, we are a 100% sure that the product will be received by the right journalist and at the same time we are able to give some explanation as well. One could also choose to have exclusive or extremely valuable items such as IT gadgets to be sent back by journalists. Via this rotating system different journalists can test a product.