If a PR firm wants to deliver high-quality work, one has to make time to get to know their clients and their products or services. Of course, there is a briefing but normally these do not contain the necessary in-depth information that we need to use to optimize our services. A Q&A is a convenient tool on the basis of questions and answers to gather more detailed and comprehensive information. As a result, we are able to deliver reporters, editors and bloggers with different angles that they could use for their articles or reports. For us a Q&A is the ideal starting point to start writing press releases. The answers of the client often lead to original press releases that are media catchy and appealing. Did you know that the PR strategy that we develop, often starts with an extensive Q&A?