After some research, we prepare ourselves for an extensive interview with you. When we have collected all the necessary answers from you we start with writing down the press release. In this text we wrap the key messages in such a way that it will trigger the media. For every single press release we aim to look for an original or interesting angle. It goes without saying that we present the text to you for any alterations you deem necessary. Then we send out the press release to a carefully selected press list.