In order to generate media attention, we often set up a press event. This could be for the launch of a pop-up store, workshop, social media campaign, videoconference, company tour, presentation of a new collection or product in our showroom, etc. As with an editorial tour, you can tell your story in an active and personal manner to the press during the press event. During a press event your story gets more cachet and appeal thanks to the original ‘package’: a cosy venue, a look behind the scenes or the award of a unique price at a consumer competition. There are numerous ways in which we can tell your story in a special way to the media. Depending on the message we check with which tool we could generate the highest media-return.