The term ‘offline PR’ refers to the traditional media: newspapers, TV, radio and magazines. Online PR still targets these traditional goals, but also includes online goals, focusing on live analytics, live news, (online) influencing, social conversations and so on.
In any case, storytelling remains the most important element of both online and offline PR: well-written content helps the positioning of your stories, so that they are properly absorbed by your public.
Curious about how online PR can help your business? Then contact us right now: we know better than anyone how to reach the right online PR channels and work them to your advantage. See you soon!