Okay, so what actually is influencer marketing, apart from a trendy buzz word?
Well, it’s a form of marketing that focuses on certain types of target public instead of on the market as a whole. We look for individuals that have (or could have) an influence on potential buyers – and we adapt our marketing activities to these influencers.
Anyone can be an influencer. Celebrities may get a certain product into the media, but even a small blogger can make something go viral – with a compelling written text, of course.
This form of marketing is quite unique because it addresses the influencer’s needs rather than those of the customer. The business in question must give the chosen influencer due respect, so that an open and organic relationship can develop: only in this way can your product be judged in a fair and honest manner.
Find this marketing approach appealing, but don’t know how to get started? No problem! We have an extensive database of bloggers and journalists, so we will be delighted to be your influencer marketing partner.
Contact us for more information!