For decades, linking a celebrity to a product in order to position a brand has been a well-known phenomenon in the marketing world. It could be the ideal way to tell the story, the experience of a brand in an interesting fashion in order to convince the consumer to buy the product. Translated in a PR-strategy, this tool means that the ambassador can guarantee product placement in print, audiovisual or social media. We search for a celebrity that has a logical link with your product or brand. This actor, musician, presenter or sports personality will wear your clothing brand, or drinks your drink in the presence of media. An ambassadorship program is an ideal tool to generate more media exposure for your product.