We first start with looking at your marketing campaign from the point of view of the media to see if the story in itself is strong enough to trigger the press. The story behind the campaign could be a good angle already to get the media excited for your message. A press event or an editorial tour would be perfect for this. A Q&A and a press kit are the basis of these PR tools. When it is possible to reveal more newsworthy facts beside the campaign, we would advise to organise a press conference. In the case that your marketing campaign does not have the right elements to generate media attention, we will look together for an idea that would serve as the ideal extension of your campaign. This could be a simple press release with an original angle or even a press stunt.