With sampling, product placement, a media competition and/or a press release – for which we find an original angle every time – we can generate a considerable amount of media attention. In addition, a more creative approach via a press event (such as a workshop) or even a press stunt can yield the necessary PR results. However, maybe your new collection can be embedded within a bigger story (company anniversary, complete switch in work methods thanks to appointing a new CEO, the launch of a new company branch, etc.). In this case we would start with a Q&A in order to get to know your company and its products in full detail. With the help of this extensive Q&A we are able to work on a complete PR strategy.