When your company or product has little awareness, we often recommend a press event or an editorial tour to the largest media and/or key journalists within your sector. In addition, the press kit will be sent to our complete database of media channels that could be interested in your message. A bold press stunt could also generate the necessary attention in the media. Depending on your company’s story, message, or type of product we search together for the ideal PR tool to generate publicity for your brand. ‘Continuity’ is the key word to in order to generate awarenesss. After a press event, editorial tour or a press stunt, there need to be other PR activities on the agenda such as a number of press releases throughout the year. In that way, your brand or products stays ‘top of mind’ with the media.