Thanks to the expertise of ProNails, we are able to supply beauty journalists with useful new beauty tips, and offer inspiration with the help of nail looks, trend colours, fresh techniques and innovative care products.
To keep the media fed with interesting beauty news, we send out a press release every month, followed each time by sampling. The press kit includes information and images relating to the latest collections, supplemented with nail trends and ground-breaking products such as Sopolish Protect & Peel and Fiber Force. In between, we arrange appointments at a premium salon for the main beauty journalists, influencers and bloggers.
In addition to sampling to beauty media, we also try to reach other media via product placement.
For the fall/winter collection, we organise an editorial tour, in which we ensure that editorial teams are the first to know about the autumn trends and give them a preview of the latest nail polish colours and products