To celebrate their 125th anniversary, Materne developed a fun comic. In addition, the largest manufacturer of jam and compote in Belgium urgers consumers to come up with a new product. The competition proved to be an immense success: hundreds of product ideas are send in. During the finale, four of these product ideas were presented to a panel of experts composed of Dominique Persoone (Njam!TV), Pierre Résimont (L’Eau Vive), the product development and marketing team of Materne. Eventually the ‘pumpkin with herbs’ jam is chosen as the new dream product. Materne asks us to guide them throughout the entire process and to help to write the PR story.
Several press release waves that communicate one partial message every time
A press invitation for the event with the presentation of the selected product ideas
Press sampling: a beautiful basket full with Materne products in combination with the comic
Television report on Kanaal Z, an interview on Kanaal Z about the competition and the 125-years existence of Materne
Extensive articles in L’Echo, Het Laatste Nieuws, La Capitale, Media & Marketing and several other media