Promote Iceland as a top destination for Belgian tourists
Iceland Air asked us if we could promote Iceland as a unique destination for a holiday. They told us they have a budget to organise a two-day round trip for Belgian journalists in order to increase awareness for holidays in Iceland.
We organised a guided press trip with two journalists (one French-speaking and one Dutch-speaking).Together with the media in which the articles would appear, we organised a contest for the readers with the prize being a trip to Iceland.
Two elaborate articles with an integrated contest in De Zondag and La Dernière Heure that translated into a R.O.I of 35K.