The ultimate luxury for your skin: Adhesive jewels in 24K gold
Gold Sin Jewels are 24K gold skin jewels made in Italy which are recently available in Belgium. The company is a spin-off of the University of Trieste that has done year’s worth of research on how to produce thinner than paper-thin slices of gold. How would we carry out the PR campaign in Belgium?
The request came in April but we advise to start as soon as possible (beginning of June) with a press tour before the newspapers’ summer break starts for their weekend attachments. In this way, it is still possible to introduce the product to the media as ‘the new summer trend’. We start off with a Q&A in order to get to know this revelation in the fashion and beauty industry and the technical processes that go behind it more in depth. We also urge to do a new photo shoot since the Italian footage is not in line with the Belgian sense of fashion. Thanks to our excellent contacts with fashion photographers, stylists and makeup artists, we are able to coordinate the whole photo shoot internally. The press kit with the new footage is send to the complete database of fashion and beauty bloggers, fashion editors and stylists a couple of weeks after the editorial tour. An active search for opportunities with respect to product placement and on request we also send samples of the golden skin juwels.
Half a page in La Dernière Heure, Het Belang van Limburg and Het Laatste Nieuws, a full page in Gazet van Antwerpen and Het Nieuwsblad, an article in Metro, Flair and Steps Magazine Deluxe, and online contributions in ELLE, Marie-Claire, Weekend-Knack, Amable.be, 7sur7.be, nieuwsblad.be and numerous fashion and beauty blogs
A TV report on ATV
A challenge with Gold Sin Jewels on the radio show from MNM: "Peter Van de Veire ochtendshow"
-For a unique commercial of Vogue Italy in collaboration with Lanvin Gold Sin Jewels developed a 24k golden skin jewel in leopard print
-While her cleavage is richly decorated with Gold Sin Jewels, Joke Van de Velde kisses Kürt Rogiers on the mouth at the Story Awards 2014