Knows exactly what it takes to make a sweet tooth’s heart beat faster
Confiserie Geldhof from Eeklo has been producing cuberdons for decades. The ‘neuzekes’ (‘little noses’), as they are popularly called, are not just a treat but they are also officially recognized as a regional product. Are we able to bring the regionality of the company and their new products under the attention of journalist in Flanders and Wallonia?
Based on an extensive Q&A, which we compose together with the client, we create a press kit. We also organise a press tour together with chef Stefaan Daeninck in order to show that, thanks to the wide range of cuberdon products, one can create delicious and easy to prepare dishes. We also set up an ambassadors program with Peter van de Veire, a famous Belgian radio- and TV-host from Eeklo and cuberdon lover.
TV reports on channel Z (Flanders and Wallonia) and on RTBF (On n’est pas de pigeons)
Elaborate articles in Le Soir, Het Laatste Nieuws, Gazet van Antwerpen and several other media
For the ambassadorship with Peter van de Veire we started with a unique photo shoot. These images showed up in celebrity press such as Story. Besides this, he also put certain cuberdon events (e.g. National ‘Little Noses’ Day) in the spotlight via his social media channels or he paid the event a visit.
The media value at the moment is estimated at more than €60,000