Eijffinger is a manufacturer of trendy wallpaper and fabrics and we have been working together with them for over eight years now. During those years, we at Global Image have generated media attention for Eijffinger via print media and online (blog) posts. However, this time Eijffinger asked us to generate media attention via the television channels.
Thanks to the right press relations, but also thanks to our contacts at production houses, we were able to decorate the living rooms of famous soaps and telenovelas with Eijffinger wallpaper. This means a daily TV coverage, which reaches hundreds of thousands viewers where in the opening or end credits the brand name Eijffinger is mentioned. Next to product placement in TV series we also frequently organise productions with Eiffinger wallpaper in weekend editions of newspapers and in lifestyle and fashion magazines.
Daily TV coverage reaching hundreds of thousands of VTM viewers via the TV shows Ella and Familie. The use of Eijffinger wallpaper in interior design shows
Elaborate articles in print magazines such as Libelle, Feeling (Wonen), Goed Gevoel, Femmes d’Aujourd’hui, Actief Wonen
Together with Libelle we organised a unique contest where the winner was the bathroom of a kindergarten, which received a total makeover. This was a special in which Eijffinger played a key part