Stunts with a temporary employment agency for talented dogs
VetSelect is a product line of Loën Laboratories and consists of a range of health products for animals. Loën Laboratories manufactures food supplements for dogs and horses; production is entirely in-house and is based on fresh plants and essential oils. In France, VetSelect products are already in pharmacies, but in Belgium the brand still needs to make a breakthrough with the general public. How do we gain more brand awareness – both among consumers and in the media
In cooperation with a specialist event agency, we devised a press stunt, called Doginterim. This is a temporary employment agency for dogs, where we look for the right dog for different vacancies. In this way, we aim firstly to optimise the relationship with VetSelect customers and secondly to create a unique experience for owners and their dogs.
This original media stunt was announced with the help of an extensive press kit. Press waves were launched before, during and after the event.
To give this event maximum publicity, our colleagues at Mia created a website on which participants can register. We also manage an account on Facebook and Twitter, where we share fun videos and all the latest news. Later on, we will be able to share all the media coverage through these channels, too.
More than 600 registrations for the Doginterim selection day
Online and offline articles published in all major newspapers: Het Nieuwsblad, De Standaard, Het Belang Van Limburg, Gazet Van Antwerpen, Het Laatste Nieuws, Metro, De Zondag, Le Soir
New items on radio stations such as Q-Music, Joe FM, Studio Brussel, Radio 2
A report on Doginterim on the VTM News and on Ring TV
A studio visit by the Managing Director on Studio TVL and by the R&D Manager on On n'est pas des pigeons on RTBF