Putting cigars in the spotlights in an atmosphere of luxury and exclusivity
As a result of our three years’ experience in the world of cigars we are asked by Davidoff Cigars to organize a large event for the reopening of their two flagship stores in Brussels and for the opening of their brand new smokers’ salon in the Steigenberger hotel. We were also asked to set up press conference for the arrival of their new CEO, who would present the annual figures.
We decided the concept of the event in collaboration with an event agency we regularly work together with. We took into account the client’s wishes and the stated budget. The result: A big party that took place in a magnificent décor in the centre of Brussels. The ribbon was cut under extensive media presence.
We thought long and hard about the possibilities for chances of success for such a press conference. After careful consideration we decided to organise a big event, given the calibre of the speaker and the news value of the subject for different areas (lifestyle, economics, gastronomy).