Bioshock Infinite: Videogames as a form of art of the 21st century
2K Games wanted to reach with Bioschock Infinite – one of the most anticipated games of 2012 and 2013 – not only the traditional gaming press but also the mainstream press. With a wide range of daring themes and a historic background within an audiovisual spectacle, Bioshock Infinite was set to transcend the term ‘videogame’.
We reached the mainstream journalists by using a couple of interesting angles that could be used for a general overall framework or report:
There are a large amount of art forms (literature, film, theatre, photography, music, etc.) that have had massive exposure for the last decades but the form of art of the 21st century is the videogame! Recently, the Museum of Modern Arts in New York added 40 videogames to its collection.
We gave the press the opportunity to have a telephone call with the Martin Scorsese of the videogame developers: Ken Levine. He is the creative director at Irrational Games en the mastermind behind Bioshock Infinite.
Women with leading positions at video gaming production houses form a rarity but the Dutch Leonie Manshanden is vice-president at Irrational Games in Boston. Journalists got the chance to interview her.
Extensive reports in the form of reviews or interviews by mainstream media such as HUMO, De Morgen, Het Belang van Limburg, Focus Knack, P-Magazine, De Standaard, hln.be, nieuwsblad.be, Télépro, Métro and RTL Radio.
More than a 100 clippings with a media value of almost €250,000.
Positive to very positive reviews with an average score of 90%.